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Headspace marketing strategy

headspace marketing strategy The company later shifted its headquarters Title: Gymshark Marketing Strategy, Author: mbray05, Name: Gymshark Marketing Strategy, Length: 69 pages, Page: 1, Published: 2019-11-05 . First up in our analysis, one of the leading brands in the digital health and wellness category: Headspace. With over 2 million paid users and $215M in funding to date, HeadSpace … Read more How HeadSpace Gets a Million Visitors from this Zen SEO Strategy You are not sure what do and any sort of strategy evades you. Live a healthier, happier, more well-rested life in just a few minutes a day with the Headspace app. Headspace Consulting is a boutique marketing and strategy consultancy specialising in working with technology businesses. This includes a free 90-day subscription, which will soon be customized with WW content. Headspace Strengthens Leadership Team With New Chief Marketing Officer, Val Kaplan Zapata (Photo: Business Wire) "As a vital member of the executive team, Val will drive our vision, strategies, and Growth Strategies Marketing Sales Customer Service Social Media Entrepreneur Insurance. In this episode, Matt chats with Keya Patel, Director of Product at Headspace, to talk all about how her growth teams find a balance between boosting the numbers and doing what's best for their members. When complete, it will allow people to secure meditation times from Teams during their workday, as well as during their virtual commute, another new Teams feature. Headspace was growing steadily prior to the pandemic, but when society was plunged into a period of unprecedented uncertainty, the need for its services surged. Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Regularly sharing tips and inspiration for their audience, they constantly find ways to promote their service without being in-your-face about it at all. Headspace, through a combination of Facebook adverts, clever emails, free trials and helpful blogs, has created a content marketing strategy that works to convert an un-engaged person to a customer. Create your customer segments based on the analysis of your audience’s responses. Can you step inside the shoes of your prospects and get into their headspace? Successful content marketing is about building a rapport with your audience. K. Headspace won’t refund me £49. Starbucks is partnering with Headspace, a global leader in mindfulness and meditation, to offer customers a series of new meditations to transform their coffee routine into a mindful experience centered around the coffee ritual, along with a free 60-day Headspace Plus trial. In the same time, if you have problems in promoting your app, Headspace can be a real inspiration if you take time to analyze the strategy behind its success. H. Eric Gruen Vice President, North America Olay Kelly Vanasse CCO/SVP, P&G Beauty, Grooming & Health P&G. This position will play a critical role in developing the customer journey, defining landmarks along the way, and executing programs that drive deeper engagement with Headspace healthcare partners and members to increase retention and increase revenue per account. Megan Jones Bell is chief strategy and science officer at Headspace, a leader in the field of digital health and a visionary in making mental health care more effective, affordable, and Chief Marketing Officer Rocket Mortgage. All of this was achieved through a data-driven and creative focus on an effective UX and mobile marketing strategy. • Managed content calendar to plan specific timely marketing campaigns. For example, you might improve the attendance at a webinar by posting an article the day before your online marketing event in order to fill the virtual seats. The number one challenge is finding the right mindset and developing the right headspace to think about your new affiliate business. Mobile App Partnership: WW partnered with Headspace, an app that offers guided meditation, to complement their new whole-body approach. But the practice of Marketing and Events All businesses are unique, and with that in mind, we will spend time listening to you, getting to know your business and understanding your core objectives. --(BUSINESS WIRE)-- Today, Headspace, a global leader in mindfulness and meditation, announced that Val Kaplan Zapata will join the company as Chief Marketing Officer (CMO Headspace Needed To Get Ahead Of The Competition They were predominantly focused on performance marketing in the past but began to introduce brand marketing into the mix to get a competitive edge in a crowded and competitive space. They started by running brand tracking campaigns in Germany, France, and Spain in Q1 and Q2 of 2019. A creative outlet for everyone involved. Heidi Cooley Head of Global Marketing Crocs Morgan Selzer VP Content Headspace Studios. Zapata will lead a cross-functional marketing team with For example, you might improve the attendance at a webinar by posting an article the day before your online marketing event in order to fill the virtual seats. Val Kaplan Zapata will be joining Headspace as the company’s new CMO starting in April. Telehealth, services in which medical professionals offer health-related advice via phone, video or app, may be a necessity during the coronavirus (COVID-19) pandemic because of the highly contagious nature of the virus and an overwhelmed healthcare system. With their Lifetime package coming in around 30% higher than Calm and their annual boosted almost 50%, Headspace is positioned a bit higher overall. Jessica Robinson VP Brand & Activation Northwestern Provide recommendations based on a customer’s business needs and usage patterns. Even though a CDP will serve the business at-large, marketing is the headspace that must own this critical transformation, as well as the reinforcement of the customer experience that depends on it. Now the trio wants to make the app the world’s most comprehensive guide to Analyze your market by asking your audience questions based on the segmentation types you’re using. Headspace's Instagram features videos, images, and promos for books and Facebook live sessions. Top (L-R): Val Kaplan Zapata, Sunil Madan Bottom (L-R): Rachel Scheel, Daniel R. SANTA MONICA, Calif. Each push notification deep-linked users directly to the content, the selection of which was based on aggregated engagement data, indicating the most popular meditation packs. But behind the blissful marketing mantras, Headspace and Calm are locked in a head-to-head fight to dominate the booming $1. The new initiative comes in the form of a partnership with U. Customer Empathy. See publication The inevitable erosion of the Trudeau brand Microsoft is announcing new features in Microsoft Teams and Outlook to help people around the world with their wellbeing and productivity. Starting a dedicated business-to-business (B2B) program, known as Headspace for Work, was a strategic move designed to further the company mission. The International Marketing Manager is a key member of the International team, who will take strategic and executional responsibility for developing and activating high-performing, best-in-class marketing campaigns that fully align to our business’ overall go-to-market strategy in international markets, with a particular focus on European markets, and Australia. A simple, focused topic cluster ultimately ended up beating the more scattered blogging strategy by many orders of magnitude. In digital marketing, there’s no one-size-fits-all. Headspace is your guide to mindfulness for your everyday life. Looking specifically at 2020, Headspace’s content has expanded greatly over the last year. This will build anticipation for your product and ensure that when you finally launch it, you have an existing group of potential customers. Headspace shapes brand messaging across all media. It exists to guide people through basic meditation principles, inviting them to subscribe and take advantage of the features to expand their meditation journey. 3. Brand strategy and overarching vision will determine content strategy, app and product strategy has to support new content types, and marketing strategies will use all that as a launchpad. com, in which a user would stare at a screen and listen to waves on a beach for two minutes without touching their mouse. 30 days of Headspace resulted in a 32% decrease in stress. In this new role at Headspace, Zapata will join the company’s senior leadership team and report to CeCe Morken, CEO. But seriously: The two are releasing a series on Instagram’s IGTV which will look to help people “focus on mindful shopping, cooking and eating. Tew, who had become a minor internet celebrity for the Million Dollar Homepage, built a website in 2011 called donothingfor2minutes. Manage the full lifecycle of a deal including: all sales activities, billing, legal, security, and technical inquiries. Features include a virtual commute experience for better work- and home-life transitions and integration with Headspace, a global leader in mindfulness and meditation. Get you in-front of your target market and start valuable conversations at the right time with the right message. How Headspace Built a Content Marketing Strategy That Generates Over 410,000 Monthly Organic Visitors. Avoid avoid avoid! A purpose-driven brand inspired by some of our favorite non-profits, companies, and artists. Hinge and Headspace Want to Calm Pre-Date Nerves and Self-Doubt. Can you step inside the shoes of your prospects and get into their headspace? Successful content marketing is about building a rapport with your audience. In this stage, your number one challenge (contrary to common beliefs) isn’t a lack of skill or finding the perfect strategy. Purchasing a new home is a huge step for prospective buyers. Don't miss The Business of Marketing, Conversational Marketing Is Key to Future-Proofing Your AI Strategy . –based company Headspace, a business that aims to relieve stress through guided meditations. As a key member of our CRM team, you are responsible for creating and executing marketing strategies and automations that drive user engagement and growth. Features Learn how we streamline campaign planning, help optimize journeys, and simplify competitive audits. For Calm, the duo drew from their experience marketing digital products to figure out a business model, content strategy and long list of celebrity collaborations. The initial spark that showed Calm co-founders Alex Tew and Michael Acton Smith there was a market for meditation was rather simple. Headspace's Rich Pierson has a morning ritual he has practiced for the last nine years to help start his day the right way. Headspace Premium offers more than 1,200 hours of themed meditation, sleep content, mindful movement exercises and focus music. Whole Foods announced a new partnership with the wellness and meditation app Headspace, because who hasn’t lost their mind at those prices—am I right, folks? 🥁. The reason we’re writing about it now is also announced in the press release: a $93m Series C funding round for Headspace, including $53m of equity funding and $40m of debt capital. Headspace knew it would take a lot of planning, work, and time to make inroads with some of the world’s largest organizations. So, if you struggle with anxiety or depression, Headspace could be the answer for you. What marketing strategies does Headspace use? Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Headspace. Learn more about the email marketing strategy of Headspace - view most popular days and recent emails. --(BUSINESS WIRE)--Today, Headspace, a global leader in mindfulness and meditation, announced that Val Kaplan Zapata will join the company as Chief Marketing Officer (CMO Headspace debuts first TV ad, created with Gut, and offers free subscriptions to unemployed Americans as meditation interest surges amid the pandemic. Keep religion out of it, but we make converts. Your app marketing strategy should begin well before you plan to release your app. Our incredible video ads marketing team knows how to take those pretty pictures and build the systems, write the copy, add the automations and target the right audiences so you sell more products and services. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. What is does have is an unusual co-founder duo: Andy Puddicombe, a Buddhist monk who does the narration for all of Headspace's sessions, and Pierson, who'd formerly been marketing Axe deodorant Pre-Launch App Marketing Strategies. Headspace collaborated with executive leadership search firm and longtime partner, Grace Blue, to fill the newly opened role. headspace. How did the Headspace app scale over 1 million paying subscribers within such a short span? Read on to know more! Strategic Advice. headspace has set the following five strategic objectives for 2012 – 2015 that build on our past achievements and will support fulfilling our vision going forward. Headspace marketing VP Deborah Hyun has left after a year to become VP of global brand management at Lululemon, Insider learned. Let’s start with lead generation. A content marketing and SEO blueprint for B2C brands. --(BUSINESS WIRE)--Today, Headspace, a global leader in mindfulness and meditation, announced that Val Kaplan Zapata will join the company as Chief Marketing Officer (CMO) beginning April 2021. com Competitive Analysis, Marketing Mix and Traffic - Alexa Headspace Marketing president Éric Blais does a postmortem with Vassy Kapelos on the political parties' campaign advertising strategies. The Lifecycle Marketing Manager plays an important role at Headspace. Here's The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Los Angeles-based health and wellness startup Headspace and New York Governor Andrew Cuomo announced Monday that they have teamed up to offer free mindfulness and meditation content as a resource for those coping with the COVID-19 pandemic. These objectives are interrelated as success in one is dependent on success in another. Before founding Headspace for Business, Fiona worked on marketing strategies with budgets of all sizes and she can help you to make the most of every penny you have. Social Media Specialists. headspace. As well as making us watchful about what we eat, it aims to transform our relationship with food by focusing on the how and why of eating, encouraging a more holistic point of view. Zapata will lead a cross-functional marketing Chapter 15 Middle East & Africa Headspace Autosampler Market Development Status and Outlook Chapter 16 Headspace Autosampler Manufacturing Cost Analysis Chapter 17 Marketing Strategy Analysis, Distributors/ Traders Chapter 18 Global Headspace Autosampler Market Forecast (2020-2027) Chapter 19 Research Findings and Conclusion. At the Microsoft’s integration with Headspace will launch in 2021, according to a press release announcing the news. Use polls, surveys, focus groups, and other methods to get quantifiable answers. SANTA MONICA, Calif. Headspace has now raised more than $168m of funding, while its biggest rival Calm has raised $143m, including rounds of $88m and $27m in 2019 alone. Photo: Shutterstock. About Us: About the International Lifecycle Marketing Manager at Headspace: The International Lifecycle Growth Manager plays an important role at Headspace. Headspace is seeking a results-oriented Temporary Lifecycle Marketing Manager, Healthcare to join our Enterprise Marketing team. This type of content is less likely to get knocked by Facebook’s marketing-sensitive algorithm, too. Headspace was originally an events company, offering prospective clients a way to book Puddicombe. For this, Headspace, uses another one of my favourite marketing strategies that give you three options of payments, monthly, annually and lifetime subscription (somehow whenever I see this kind of options, the middle one is always the “most popular”, and they make sure you know it). 1 headspace provides a consistent experience for young people, family and friends aligned with our approach 2 headspace service models and brand are innovative, youth friendly and high quality 3 headspace seeks to reduce barriers for young people who are at greater risk and less likely to seek help We’ll be tearing down their engagement strategies to understand the Good, the Not-So-Good, and the Lucky, as well as identify areas for improvement. "Users can access the Mini in chat by clicking on the rocket icon at the bottom of the screen, which initiates a Headspace session within Snapchat that the person or people they're chatting with can also click to join. Crucial eLearning Marketing Skills Which eLearning marketing skills do you need to cultivate to maximize your reach and generate more 10 Essential eLearning Marketing Skills For Success – TodayHeadline . 99 per month, students can now take advantage of Headspace’s services for free for up to a year. Get familiar with other ways to market your mobile app on Instagram. Hyun led Headspace's marketing as its popularity skyrocketed during Headspace is bolstering its marketing ranks with the hire of its first chief marketing officer. Prior to joining Digital Insight (acquired by Intuit in 2007) in 2002, Morken was responsible for sales of all products and professional services at WebTone Technologies. headspace Leadership Headspace's COO Was Just Promoted To CEO After Only 6 Months At the Company. The meditation app announced the hire of Val Kaplan Zapata as CMO, a new role for the Santa Monica, The International Lifecycle Growth Manager plays an important role at Headspace. *Below is a condensed version of our Headspace engagement strategy analysis. “So concentrating on sport is a perfect counterpoint. 1 Is Democrats’ Survival Strategy Headspace is one of the leading meditation and mindfulness apps, and they use a brand tracker with every new launch in a new market. What a scam. Returning home, he established his own private meditation practice and in 2010 one of his clients, Richard Pierson (CEO), helped him establish Headspace. Headspace for Business provide simple, effective and practical solutions to support your business and give you the headspace to get on with what you do best. Business & Strategy Planning templates & strategy advice to help you develop effective fitness marketing campaigns. Once a user clicks into a session, there are six three-to-four minute meditations to choose from: “Just Breathe,” “Get out of a funk,” “Kick the panic,” “Be nice The short answer is Headspace co-founder Andy Puddicombe, but the long story is a fascinating tale that involves wasted ice cream, circus clowns, and psychiatric patients. Zapata joins Headspace from Hulu, where she spent nearly four years, most recently as vice president of growth marketing. I’ve included an example of both types – a partnership between for- and non- profit organizations, and a brand engaging with a social cause. their everyday success strategies and advice Use code MARKET2021 Morken was previously responsible for all customer relationships, new and existing client sales, corporate and end-user marketing, and Strategy Development at IFS. They’ve thought about their target market (stressed people in their 20s) and planned out a ‘workflow’ to turn me into a customer. The mental health needs of Starbucks partners (employees) and the communities we serve are diverse and affect 1 in 5 adults. After a big marketing push in a British newspaper, Headspace earned a word-of-mouth following that was helped exponentially with each celebrity adherent. Customer Empathy. In its marketing, Headspace lauds the impact that meditation can have on our productivity and well-being—and their research page lists published papers and research studies using the app suggesting these benefits may be real, particularly for reducing mind-wandering and boosting compassion and positive emotions. So there are clear indications that these types of things can really make a big The enforced touring hiatus during COVID lockdowns has meant that artists have more headspace for thinking differently about marketing their labours of love to an audience, and how the extra Below, meditation app Headspace uses its Instagram to share content in an approachable way. Twitter Works Well for Acquiring Users Calm, Headspace, Breethe, Insight Timer, Waking Up, Meditopia, BetterMe, Simple Habit, Aura Health, and Moov. Headspace had little experience with brand marketing previously. dk Competitive Analysis, Marketing Mix and Traffic - Alexa What marketing strategies does Headspace use? Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Headspace. Right or Wrong Marketing Strategy from Headspace? inally, I got the chance to catch up on some books that I have bought throughout the year. Nancy Trejos, Skift Headspace has almost 60 million users in 190 countries. Headspace Marketing is a strategic consulting firm committed to building great brands in Québec. But what we’re most interested in is how Headspace uses email marketing to generate leads, convert customers, and build a winning brand. 99 because according to them they don’t have access to any information held by Apple. * About us. *Note: Additional companies can be included on request. Below is a case study, broken down into a few effective campaigns that saw Headspace make its way to becoming one of the ones to watch with its marketing strategy. The mission is to raise awareness for mental health and wellbeing, 15% of proceeds will be donated to Mental Health America (MHA). One of the books is titled “Influence. Social Media • Administer a solid content strategy. 3. After several clients asked him for The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Skills are important. Strategic marketing. In this new role at Headspace, Zapata will join the company’s senior leadership team and report to CeCe Morken, CEO. There are numerous examples of cause marketing, and it seems to be increasingly prevalent. Social Media Facebook strategies, Instagram tips & content ideas for fitness companies on social media. Starbucks announced Monday that it is forging ahead with comprehensive plans to aid and support the mental health of its employees. The industry-specific drills, and other resources are great for preparation whether you are just getting started, preparing weeks in advance or just trying to get in the right headspace before an interview. Thanks to a deep-rooted passion to serve its customers, the company was able to scale through 2020 and usher in a new era in which mindfulness is practiced by the masses. Deborah Hyun, Uber's director of performance marketing, has left after more than four years at the company to become vice president of global marketing at the meditation app Headspace. Choosing to build a stand alone topic cluster around a topic like meditation makes a lot of strategic sense for HeadSpace – it’s a topic at the very essence of the product and brand. 6 marketing tips for new-home builders. Brands like Headspace are a shining example of an effective organic content strategy. Typically costing $12. ” As part of a strategy to make sure its mindfulness message is heard, Headspace has collaborated with lifestyle influencers in areas such as health, fitness, and style. We work closely with clients to address the unique challenges and opportunities they face in the Québec market. R. The company Dr. Headspace Strengthens Leadership Team With New Chief Marketing Officer, Val Kaplan Zapata (Photo: Business Wire) “As a vital member of the executive team, Val will drive our vision, strategies, and brand forward while ensuring our offerings deliver on Headspace’s mission to improve the health and happiness of the world,” stated CeCe Morken. The Headspace Daily Blog itself backs up their commitment to effective Content Marketing with a regular updated mix of testimonials, feature pieces, new illustrations and barrier breaking intros . A Buddhist monk, ad exec and financier built Headspace, a $250-million business, to bring meditation to the masses. An opportunity to experiment with marketing, business strategies, and videography. From there, they could see how their audience was responding in countries where they had the most marketing Headspace is a fundamentally mission-driven company that operates for profit. • Promoted social content through… • Managed all marketing activities within the marketing department. (Clockwise from left) John Legend, Terry City, Jason Rosario, Steven Bartlett, Felicity Griffiths, Vaibhav Odhekar Content Marketing Digital marketing ideas & blog content for health & fitness companies. Encouraging Strategy Partnerships Credits: the Verge The Headspace content strategy: delivering value through content ecosystems The Headspace product is itself a content platform. Headspace will take place in West Town Chicago, the In 2004, Andy Puddicombe returned to London from a ten year expedition training as a Buddhist monk. It only makes sense that marketing would be the ones to move the possibilities of a CDP forward, use it to amplify hyper-personalization and ensure Hospitality and Marketing Forum; Hyatt’s Partnership With Headspace Elevates Wellness Strategy. GET A FREE DIGITAL AUDIT. 2 billion meditation market. Thanks to a deep-rooted passion to serve its customers, the company was able to scale through 2020 and usher in a new era in which mindfulness is practiced by the masses. Two weeks after its launch, over 750 Lehigh students had signed up for the premium subscription. Julie Roy VP, Marketing Strategy DSW Designer Shoe Warehouse. As a key member of our CRM team, you are responsible for creating and executing marketing strategies and automations that drive user engagement and growth across multiple languages and countries. As a key member of our CRM team, you are responsible for creating and executing marketing strategies and automations that drive user engagement and growth across multiple languages and countries. Learn meditation and mindfulness skills from world-class experts like Headspace co-founder Andy Puddicombe, and choose from hundreds of guided meditations on everything from managing stress and anxiety to sleep, focus, and mind-body health. With over ten years experience as a marketing and communication executive, she has worked in organisations that span the public, private and not-for-profit sectors. Toronto agency Headspace Marketing has published a study on the “emotional buttons that get Québec consumers to buy” with the aim of helping marketers better adapt their English marketing messages to la belle province. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. May 10, 2019 - Stuck in a mood? Take a deep breath and calm your mind with meditations from Headspace. So we signed up to their email list, tracked everything we received, and documented it below. Hesse, Lucia Hegenbartova Headspace Simone Williams is the Executive Director of Strategic Communications and Marketing for headspace, the National Youth Mental Health Foundation. Spearheading the iOS App Store Trend of 2018, Headspace is a leading player in the Self-Care app category. Partnering with David Saffran Consulting on the first edition of the What Québec Wants survey (which the agency wants to publish […] Headspace announced that Val Kaplan Zapata will join the company as chief marketing officer (CMO) beginning April 2021. Read any marketing text book and you will find chapters on digital, social, strategy and branding, and amongst these you will notice the odd reference to brand synergies between two companies. A Competitive Relaxation Industry Headspace was founded in 2010 as a meditation event business run by cofounders Pierson, a former marketing executive whose clients included body-spray purveyor Mindful eating places awareness on the menu, whenever and wherever we eat. Drive revenue by managing a book of prospects and sourcing your own. ” Since the beginning, human connection has been a part of the WW marketing plan, and it continues in the digital age. Run successful campaigns that generate results. Clearly, Headspace’s marketers are doing something right. How Headspace Struck Content Gold With Soothing Animations, Voiced by Its Co-Founder They've been viewed more than 85 million times on YouTube The meditation app's quirky animations have generated Headspace offers up three package options on their pricing page: This is where you see the premium coming in. They advised me to contact Apple directly. However, search online and you will find articles, agencies, and job adverts on partnership marketing all under an array of titles; joint marketing, co Headspace Inc: Santa Monica, CA: Director of Product, Headspace Health: Headspace Inc: Santa Monica, CA: Quality Manager (Temp) Headspace Inc: Santa Monica, CA: Director, Data Analytics and Business Intelligence: Headspace Inc: Santa Monica, CA: International Consumer Marketing Manager (Temp) Headspace Inc: London, England: Engagement “The stereotype about meditation is that it’s static and passive,” says Melina Polly, Headspace’s VP of marketing and communications. Cause marketing examples. Significant Features that are under Offering and Key Highlights of the Reports: – Detailed overview of Mindfulness Meditation Apps Market – Changing market dynamics of the industry Headspace Names Val Kaplan Zapata Chief Marketing Officer. One of the biggest questions you need to answer is, “Why should I buy from you?” Today, we’ll give you six marketing tips to help convince your prospects to buy your new home over someone else’s. For both types of issues, a single app like Headspace represents the solution. Here are some strategies you can use pre-launch to begin promoting your app. Rocketblocks is a fantastic tool that makes interview preparation systematic, convenient and provides immediate feedback. Launching in 2010, Santa Monica-based Headspace’s stated mission is to “improve the health and happiness of the world. If you have a new technology product or service that you would like to bring to market or if you need some help with your marketing or strategy, we can help you to ensure that you are going in the right direction and that you are getting the best return SANTA MONICA, Calif. From when it's a germ of an idea until it goes viral. Grace Blue specializes in the consumer space helping to transform businesses by providing access to the best in class CMO talent and next generation marketing leadership across categories and borders. HeadSpace, a popular meditation app, reported a 10-fold increase in users listening to their “stress reduction” meditation tracks between mid-March and mid-June. I would not recommend Headspace to anyone. • Monitor and report on the effectiveness of marketing communications including insight reporting. We create a tailored strategy to drive your specific business goals. They also feature a monthly package, which is a bit more enticing for some customers. Campaigns included rich push notifications with artwork that corresponded to specific packs and leveraged Headspace’s compelling brand. Headspace was growing steadily prior to the pandemic, but when society was plunged into a period of unprecedented uncertainty, the need for its services surged. headspace marketing strategy